Wine by Lamborghini logo
Wine by Lamborghini logo

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About the Brand

Learn more about our heritage, winemaking, and what makes Wine by Lamborghini truly unique.

Is your wine produced by Lamborghini?

Ferruccio Lamborghini, renowned for his iconic sports cars, ventured into winemaking in the 1970s. After retiring from the automotive industry, he acquired the La Fiorita estate near Lake Trasimeno in Umbria, Italy. There, he planted non-traditional

What region are the grapes from?

Our wines are produced in Panicale, Umbria, on the Lamborghini family estate near Lake Trasimeno. This stunning region in central Italy is known for its rolling hills, rich soil, and exceptional winemaking heritage. The estate cultivates select varie

Can I visit the estate in Italy?

Yes, the Lamborghini estate in Panicale, Umbria welcomes guests by appointment for private tastings and winery tours—an unforgettable experience rooted in Italian elegance. Annual Members enjoy complimentary estate visits as part of their benefits. T